PR individual presentation(Case study) Speech or Presentation

PR individual (Case study) - Speech or Presentation Example For this reason, it should be rooted in the reality and connect with citizen as well as the world. A strong country brand helps to boost exports, tourism, foreign direct invest and public diplomacy. A good example is Rwanda, and the genocide was extremely damaging to the country’s image at international and regional levels. After the country had gained economic stability, branding was essential in order to clear the country image. As a result, the economy growth was 129% while tourism increased by 183%. As the brand drive economy, a strong country brand is paramount because they complement each other. Developing strong country brands requires commitment of all the stakeholders in the country. Branding is not just about having good infrastructure to attract foreign investors and tourist. It is creating a high spirit that runs through the people because they are the face of the brand. Globalization has resulted to stiff competition among the country brand; therefore, it is vital for countries to continue shaping and reshaping their identities in order to remain competitive. We should understand reasons a state is chosen over the other for tourism or foreign direct investments. The same strategy a consumer uses to select a product brand, a country brand is subjected. Just like how users choose their favorite toothpaste or banks, country brands are analyzed using the same